By Constantinos Markides
Read Online or Download All the Right Moves: A Guide to Crafting Breakthrough Strategy PDF
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Additional info for All the Right Moves: A Guide to Crafting Breakthrough Strategy
Page viii This book is concerned with the art and craft of creating strategy. It takes the perspective of a senior manager who is about to develop a new strategy for his or her organization and explores the thinking process that this manager should go through to create an innovative new strategy. " Despite the seeming simplicity of this question, it addresses one of the most controversial issues in management today. People seem to disagree about almost every aspect of strategy making that this question raises: they disagree about which issues to address in developing strategy, they disagree about the process of developing strategy, and they even disagree as to whether one can "think" about strategy at all.
By the early 1990s, both companies were looking for ways to "rejuvenate" the copier business. 8 percent in 1992, while Xerox had gone $1 billion into the red that same year. In addition, managers at both companies were haunted by the fear that another, perhaps unknown competitor might appear and break what had now become the established rules of the game. Better to be the first to discover a new position. Canon is certainly thinking in this way. According to a report in Fortune magazine in early 1998, "Canon's headquarters today feels like a restless, uncertain place.
Digital imaging has emerged as a major new strategic position in the photography business, and Polaroid must decide how to exploit it. According to its CEO, Gary DiCamillo, "Some people think photography is going to go away as everything in our industry becomes digitized. But I disagree. I think analog photography will endure, because it still satisfies many users, and digital imaging businesses will grow up around it, creating a much bigger, faster-growing market. " 9 The mindset that established players must develop is that strategies are not cast in concrete.